Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset

Do not save on paper

  • 12 August

I have noticed that titles that want to save on paper will eventually succumb to this action. Not a good trend, because there is absolutely a future for print! Just look at the full shelves in the shops and watch people go home with a stack of magazines. They understand that a magazine gives peace and tranquility, much more than reading a magazine on an iPad would.”

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset

The Seminar 2013 in retrospect

  • 11 August

View the presentations by the speakers below.

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset, website ontwikkeling

Publishing 2.0: new opportunities for publishers according to The Next Web

  • 09 August

Winning with tablet publishing“It is important for publishers of magazines to keep a close eye on the tablet developments. I foresee tremendous opportunities when people start realising that the iPad is really a new medium, like the Internet was in the mid nineteen nineties. Especially this year, a great many people are buying their first iPad or tablet and they will actively start looking for...

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset, seminar

DJ Mag: a mix of print, web and mobile apps

  • 09 August

“DJ Mag focusses on a mix of print, web and mobile apps. We use as many media as possible to spread our information. Social media play an important part in this. We have 750,000 likes on our Facebook page. On Facebook, we are continually in contact with our target group. An average post may receive around one hundred responses and we react to these. Our followers don’t want to talk to a computer...

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset

From online to print

  • 09 August

“One of the reasons to publish a paper version of a magazine is to reinforce the bond with a target group. Whether our readers want to know all the ins and outs of aviation, whether they are experienced business travellers or holiday makers, or whether they are active in the travelling branch. The professional magazine fills a great need by presenting extensive articles and in-depth information.”...

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset, website ontwikkeling

Logics in channels

  • 08 August

“All suitable information we have is published. We thereby make use of the channels available to us in a logical way in order to serve our readers: the paying subscribers.”Background vs topicality”The magazine particularly focusses on background interviews and analytical information. This is broader information than what we place on the online channels, such as the website, Twitter and Facebook....

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset, seminar

Jorg Ruis during the Senefelder Seminar 2013: ‘Just do it!'

  • 07 August

The success of The Next Web lies in a flexible entrepreneurial mentality: “Just do it, I say. That is how The Next Web started. Do not plan anything, be open to new opportunities, and measure everything you do. There is no excuse not to measure.” Ruis is responsible for the coming up with and rolling out of new business models. A dire need, also for the weblog thenextweb.com. Because, even with a...

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset

The magazine as a brand

  • 06 August

“By a successful content strategy I mean the offering of relevant content in all possible forms, aimed at a profiled target group. In this case, content is not just limited to text, video and slide shows, but also includes information via events or from data bases and app-like tools.The magazines of old have become real brands providing their subscribers with valuable information via all possible...

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Senefelder Misset, X-Media Solutions, tijdschriften, drukkerij, vellen offset, rotatie offset, website ontwikkeling

The benefits of pluspropositions

  • 05 August

Pluspropositions may contribute to your brand awareness in a positive way. The senses are incited, response generated, shopping stimulated, and brand awareness improved. Pluspropositions will create added value for your product or service.View some of the technical possibilities below. A false heart as an insertA false heart can be inserted in-between two other sections.Growing in popularity:...

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